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​​​​Annual

Elf of NYC

Toy Drive

Established in 2020, this yearly tradition has raised over $10K for children in East New York, Brownsville, and Bed-Stuy. Through the Elf Collective and in partnership with The Bonello Foundation (501c), hundreds of kids have received gifts, meals, photos with Santa, games, and Elf-led gift-giving magic.

100% of proceeds go directly to charity.

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With the Expansion of Spirit Elf™, the Toy Drive will grow to help kids in all cities across the country.